HT Hair Studio, Clapham London
A London salon site built around local search and getting an appointment booked in as few taps as possible.
HT Hair Studio is a hair salon in Clapham Park, London. A salon competes inside a few square miles, so the website has one job: appear when someone nearby searches for a hairdresser, and make booking effortless.
What it does
- Service and pricing pages covering cuts, colour and treatments
- Online appointment booking, reachable from every screen
- Gallery of real work, which is what a salon is actually judged on
- Google Business Profile and local SEO for Clapham and south London
- Mobile-first build, since most local searches happen on a phone
Local search first
For a business like this, Google Business Profile completeness, consistent contact details across directories and review volume move more appointments than any amount of visual sophistication. The site was built to support that rather than compete with it.
What a website design project involves
Websites we have designed and built for businesses — corporate sites, brand sites and the marketing sites that sit in front of a product. The brief varies enormously from one to the next; what does not vary is that the site has to load quickly on a phone, read clearly to someone who has never heard of the company, and be findable by the people looking for what it sells.
- Structure and page plan worked out before any design, so the site answers the questions buyers actually arrive with
- Design in the browser at real widths — phone first, because that is where most of the traffic is
- Hand-built front end, or a theme where the client wants to edit content themselves
- On-page SEO as part of the build: titles, headings, schema markup and internal links, not a task bolted on later
- Speed treated as a feature — compressed images, no framework loaded for the sake of it
