Hotel Jigyasa Palace, Jaisalmer
A boutique hotel site built to win direct bookings instead of losing every guest to an OTA commission.
Hotel Jigyasa Palace is a golden-sandstone boutique hotel near Jaisalmer Fort, with a rooftop restaurant, bar and desert safaris. Its guests research from other cities and countries, often months ahead, and almost always on a phone.
What it does
- Room and suite pages with real photography and clear rates
- Direct booking enquiry, positioned to compete with the OTAs on the same search
- Rooftop dining, bar and desert safari pages that sell the stay, not just the room
- Hotel schema markup and local SEO for Jaisalmer searches
- Fast loading on mobile data, which is how the site is actually reached
Why direct booking
Every booking through an aggregator costs commission. The site is built around one question a guest asks — is this the right place to stay, and how do I book it — so the enquiry path is never more than a tap away.
What a website design project involves
Websites we have designed and built for businesses — corporate sites, brand sites and the marketing sites that sit in front of a product. The brief varies enormously from one to the next; what does not vary is that the site has to load quickly on a phone, read clearly to someone who has never heard of the company, and be findable by the people looking for what it sells.
- Structure and page plan worked out before any design, so the site answers the questions buyers actually arrive with
- Design in the browser at real widths — phone first, because that is where most of the traffic is
- Hand-built front end, or a theme where the client wants to edit content themselves
- On-page SEO as part of the build: titles, headings, schema markup and internal links, not a task bolted on later
- Speed treated as a feature — compressed images, no framework loaded for the sake of it
